Bulk Calendar Printing

ColorFX: Your Go-To For Bulk Calendar Printing

calendar printingWith the year coming to a close, now is the perfect time to buy a calendar for 2017. It seems practically everyone owns this item since it helps us organize our upcoming events and plan out our days. That’s why any bulk calendar printing company should take advantage of this fact and advertise their brand on them. They truly are a fantastic and affordable way to get the word out about your business. As with any printing calendars wholesale, each of the twelve months displays a picture. Business can use this as a way of showcasing products or services you provide, while also being a daily reminder to customers. Then, throw in any additional company information or quotes onto to the pages, and you’ll be leaving a lasting impression on all those who view it.

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Catalog Printing and Marketing

pdt_icon_CatalogCatalogs are a great way to introduce your complete product line to potential or existing customers. Some companies release product catalogs on a quarterly basis, whereas others who don’t have a rapidly changing product line release on an annual basis. Catalogs can also be released on a seasonal basis depending on your business’ product line. For example, if you are in the business of selling costumes than you obviously should have a catalog fully dedicated to just Halloween costumes come October. Catalog printing is a traditional marketing method that seems to have withstood the onslaught of the internet. Most people still appreciate a physical catalog and more often than not they actually take the time to go through the entire catalog. This is because it is clearer for some people to browse linearly one page at a time through your catalog than navigating aimlessly through a website.

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Five Reasons to Use Print Catalogs

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Are product catalogs out of date? Some marketers would argue that they are. They would suggest that the only catalog you should be using is an online catalog. US Postal Services prices for mailing catalogs are higher than ever, they say, while an online catalog remains low-cost and infinitely scalable. However, there are still good reasons to use a printed catalog. Here are five of them.

1. Your target audience is more likely to purchase from a printed catalog.

While it’s true that nearly everyone is online these days, even your granny, not everyone is comfortable yet with making many of their purchases online. Different businesses target different demographics; you should consider your “perfect customer” and research their shopping habits. You might find that some audiences – particularly senior citizens and the elderly – are still more likely to make purchases through mail-order print catalogs than through online catalogs.

2. You print a small quantity of catalogs just for visitors to your store.

While color catalog printing on a mass scale for mail-out purposes can be extraordinarily expensive, this is certainly not the only use for a printed catalog. Another way to use a product catalog is to print a small run and keep them on-hand for customers who come in for more information to your retail store. This will minimize your expenses while still providing professional, high-quality catalogs for customers who would like them.

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