If your company offers a variety of products, a simple e-mail or flyer may not be enough to successfully market your goods. Catalog printing has been used for decades as a way for business owners to bring in greater sales. Catalogs show up everywhere, from the mailbox to grocery store shelves. If you are a business owner, an effective catalog campaign can raise brand recognition and sales. Read more
Catalogs are a great way to introduce your complete product line to potential or existing customers. Some companies release product catalogs on a quarterly basis, whereas others who don’t have a rapidly changing product line release on an annual basis. Catalogs can also be released on a seasonal basis depending on your business’ product line. For example, if you are in the business of selling costumes than you obviously should have a catalog fully dedicated to just Halloween costumes come October. Catalog printing is a traditional marketing method that seems to have withstood the onslaught of the internet. Most people still appreciate a physical catalog and more often than not they actually take the time to go through the entire catalog. This is because it is clearer for some people to browse linearly one page at a time through your catalog than navigating aimlessly through a website.