Are product catalogs out of date? Some marketers would argue that they are. They would suggest that the only catalog you should be using is an online catalog. US Postal Services prices for mailing catalogs are higher than ever, they say, while an online catalog remains low-cost and infinitely scalable. However, there are still good reasons to use a printed catalog. Here are five of them.
1. Your target audience is more likely to purchase from a printed catalog.
While it’s true that nearly everyone is online these days, even your granny, not everyone is comfortable yet with making many of their purchases online. Different businesses target different demographics; you should consider your “perfect customer” and research their shopping habits. You might find that some audiences – particularly senior citizens and the elderly – are still more likely to make purchases through mail-order print catalogs than through online catalogs.
2. You print a small quantity of catalogs just for visitors to your store.
While color catalog printing on a mass scale for mail-out purposes can be extraordinarily expensive, this is certainly not the only use for a printed catalog. Another way to use a product catalog is to print a small run and keep them on-hand for customers who come in for more information to your retail store. This will minimize your expenses while still providing professional, high-quality catalogs for customers who would like them.